I found this on a business site: ten pointers for “thriving” in business. (Words more complex than “this” and “that” don’t mean much these days, so the exact words… “thriving,” “excelling,” etc. are all artificial, and they don’t matter.)
My commentary concludes with this: Here’s where we are, where money is synonymous with reality. To understand what I’m saying, you’ll need to actually read the following, not look at it (like one would look at a text message).
(I put the conclusion first because: The modern reader would scroll to the end after seeing that there are 10 points, and I want to save him the trouble.)
So here’s my commentary about the ten points about good business (which I saw today):
1. “Find the best markets for growth.”
This means: Work aimlessly, then validate your work by finding a hypothetical aim. The “hypothetical” here is the consumer.
2. “Explore the new business landscape.”
Translation: Consumers are like virgin forest waiting to be pillaged.
(Some years ago, the work was done first; the work created the business landscape.)
3. “Live in the customer’s world. Thinking like a customer is liberating.”
In 2010, the world of the customer and the world of the seller are different. This, in logic, is called An Absurdity.
4. “Treat customers as individuals not averages.”
These days, people need to be told that people are people.
5. “Don’t sell products, deliver experiences!”
If you were to do this, your work would be described, in “truthful” terms, as that of selling dreams. Those of us who are still real call this charlatanry. (“Truthful” = Beyond the dream.)
6. “Do business on their terms, not yours.”
Translates to: “Let them speak.” Moms say this to dads about kids.
7. “Enable customers to achieve their dreams.”
This reads, “Play God.”
More elaborately: “You do the work of a tradesman for eight hours a day, but you are encouraged to believe that yours is the work of a higher force.”
8. “Embrace networks and partners.”
Yes. So… How come this is a business pointer? We do love our friends and associates…
Or do we?
9. “Be more emotional and energising.”
This one is simple. It translates to: “Pretend.”
Pretend all through your “work.”
10. “Don’t be the biggest – be the best.”
This is “Aim for quality, not quantity.” Beyond the stock phrase, it is: “Good things matter.”
Need to be reminded of that in 2010. All very well, except that… the target audience probably thinks good things don’t matter. Is that right? (I’m “Being Emotional” here.)
The truth alone will triumph, and so, what will happen soon (a decade or two?) is that humans will live, and robots will die; the humans are those who don’t need to be reminded that being human is important, and so on.
Dictionary links (for difficult words like “thrive,” “triumph,” “higher”):
2. (If you know the meaning of “decade”) http://dictionary.cambridge.org/